According to Bloomberg, Apple is planning to expand sales of the Vision Pro beyond the United States after their upcoming Worldwide Developers Conference (WWDC).
The report indicates that Apple is training employees from specific international stores on the intricacies of the Vision Pro. Notably, this training involved staff from countries like Australia, China, Germany, France, Japan, South Korea, and Singapore.
This strong focus on these regions suggests that they will likely be among the first to welcome the Vision Pro outside the US.
While Apple hasn’t confirmed an official launch date, reports suggest it will likely occur sometime after the upcoming WWDC, scheduled for June 10th to June 14th, 2024. This timeframe hints at a potential late June or even July release for international markets.
The details remain under wraps regarding whether all the mentioned countries will receive the Vision Pro simultaneously. Apple might choose a phased rollout, strategically targeting specific regions first. This could be based on factors like market readiness, infrastructure availability, or potential regulatory hurdles.
Considerations for international users
Here are some additional factors to keep in mind for the international launch:
- Pricing variations: Apple might adapt its pricing strategy for different regions. Don’t miss any official announcements after WWDC to stay informed about potential price adjustments based on your location.
- Pre-orders: The possibility of pre-orders for the international launch exists, just like what Apple offered in the US. Stay tuned for official pronouncements after WWDC to see if pre-orders become a reality.
- Local regulations: It’s important to consider the possibility of specific countries having regulatory hurdles that could delay the launch in those regions. These hurdles could involve data privacy concerns, content restrictions, or other compliance requirements.
The international launch of the Vision Pro has the potential to be a significant event in the MR landscape. With Apple’s brand recognition and focus on user experience, the Vision Pro could become a major player, driving innovation and competition within the MR industry.
Furthermore, the launch could influence the development of supporting applications and content. As more users gain access to the Vision Pro, developers will likely be incentivized to create a wider range of experiences, further enriching the MR ecosystem.
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